Affiliate Money Maker

If you’re an affiliate using pay-per-click advertising to drive traffic to your landing pages, this is something you will want to take notice of. I’ve come across this post via Search Engine Land mention about MSN rejecting a Spanish language ad for US audience:

Although Google made it easy for us to set up advertising campaigns, Microsoft apparently does not want business from Latinos in the US. They rejected all of QuieroLatino’s ads and sent us a shocking explanation:

The reason for the disapproval is because of the use of a foreign language on the landing page. You are using the English US distribution channel and targeting the US and so you must use only the English language on the landing page.

This is really weird of Microsoft. I personally work a lot with affiliate offers in different languages, I love working with offers for non-English speaking customers, I’ve had so much success in the Spanish speaking market and I must tell you that about 1/3 of all sales I’ve made on my Spanish landing pages came from US-based customers. Now, I work primarily with organic traffic but I was considering using PPC… Now evidently Microsoft won’t be my advertiser of choice!