Building Quality Google AdWords Landing Pages
I’ve been playing around with some Web 2.0 sites like MyBlogLog (I believe I need to make a post about using these for your affiliate online business) and came across something interesting. You see, one of the features MyBlogLog has is displaying the recent posts in the blogs that belong to the communities you’re a member of. This is exactly how I’ve found this post that caught my eye today.
A couple days ago, I’ve been posting about changes to Google’s site quality guidelines - so this one will be as handy as ever. Kieron Donoghue over at Here.org.uk has just done a great post entitled Google AdWords Landing Pages - how to build a page that won’t get banned, with examples. Now, like I mentioned before, I do not do PPC at the moment but this is a must read for every affiliate using PPC. Here’s just a short excerpt from Kieron’s post:
Your landing page website should contain the following pages as standard:
1. Sitemap - this should be accessible from all pages of your site.
2. Privacy Policy - lots of resources on the web to create one of these, just Google “privacy policy”. If you are in the UK then consider applying for the Data Protection Act. It only costs around £35.
3. Terms and Conditions - as above, here is a good resource.
4. Contact Us - with full physical postal address and telephone number.
5. About Us - description of what the purpose of the website is and the business operating it, i.e. you.OK now that you have these basic pages, consider adding these pages too:
1. News - add a page where you regularly update with newsworthy stories related to the niche you are promoting.
2. Blog - like a news page but you can also add editorial comments here and opinions.
3. How To or What Is Guide - pages/pages with detailed unique content describing the product/service you are promoting and how they work. I.e. if you have a coupon site then add some pages describing what coupons are and how they work, an idiots guide really.
4. FAQ’s - think of every question related to the product/service you are promoting then list them and answer them here.
5. Glossary - every industry has its own terminology, create an A-Z of industry specific jargon here and define it.
6. Deals/Offer pages - again everyone has specific deals and offers, so list the ones relevant to your product/service on their own page.
7. Individual product/pages - likewise the chances are that your product/service will have different components. I.e. a certain brand of credit card will have a gold card, platinum card, reward card etc. So build pages for each product containing very detailed information, more so that you would find on a traditional landing page.
8. Submit your review - offer your users the opportunity to submit their own product/reviews. Not only does this create stickiness but it gives you free content.
Simple enough, although does require some additional work - but just think how your CPC can drop thanks to these few changes - not even to mention that with a landing page like this, you will no longer be banned from using AdWords.
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